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Does Google find legal content spammy?

That is the ultimate question addressed in this video. Matt Cutts from Google has released a new Webmaster Help video which discusses the issue of duplicate content. This one is about duplicate content and how it relates to legal content, such as disclaimers and/or a website’s terms and conditions.

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Google Penguin 2.0 – What to Expect

Yesterday, Google’s Matt Cutts announced Google’s new algorithm plans for the months to come.  Penguin 2.0 is designed to target web spam, created with black hat techniques to dilute the results the end user would find useful.  Below is the list of topics to be covered in the next update: Continue reading

LinkedIn Finally Launches Company Follow Button

Today, February 27, 2012, LinkedIn announced on their blog that they have finally launched a “Follow Company” button.  Companies can now add the button to their websites, making it easy for users to follow a company profile straight from the company’s webpage.

With over 2 million companies in the LinkedIn network, LinkedIn expects major brands like American Express, AT&T, Starbucks, Sony, Rypple, DonorsChoose, Kiva to add the buttons to their website shortly.  Rumor has it that this new button marks the first phase of a new LinkedIn follower strategy that will unveil soon.  Hopefully we will not have to wait long for the new changes as long as companies have been waiting for a follow button.

Get the LinkedIn Company Follow Button here.

The Facebook Battles of 2012

Google+ Vs FacebookWhile Facebook has grown to over 800 million users and counting, the war will continue to wage on in 2012 with many of the large technology companies like Google, Apple, and Amazon.  Don’t be surprised if there never is a clear winner, because the market seems to at the moment be able to support the amount of large businesses grasping at the market share.

However, just like Google Chrome overtook Internet Explorer 8 (keep in mind that Internet Explorer dominated the browser market all through the 2000’s) at the end of November 2011, there is always a possibility for Facebook to grow even more popular and influential than the company already is.  The 2012 battles include but are not limited to: Continue reading

Website Marketing Trends for 2012

2012The year is almost at an end, and what a crazy year it has been!  Amongst the highlights are: The launch of Google+, the revamp of Facebook, search algorithms being updated left and right, and many more astonishing changes came in 2011.

Are you ready for 2012?  There are many trends emerging for 2012, with many more ideas sprouting every day.  With thousands of ideas and trends being brought to light, how can you possibly choose the right strategy?  By recognizing the trends and making sure you choose a strategy that puts you in front of your target audience, no matter when or which way the marketing winds blow.

2012 looks to be an exciting year for internet marketing, so let’s take a look at the predictions for 2012. Continue reading

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