I have a website, why do I need to update it?

This is probably one of the toughest thoughts for a customer to understand.

We typically ask the question, “Do you know the difference between a “Static” and a “Dynamic” website?”  To explain we then ask if once you buy or build a website do you think you are done, well if so, then what you want and have is a “Static” site.  Nothing changes on it!

A “Static” site may be okay to store information but if you want people to come visit your site again and again and learn about you and your company, and then buy or at least associate with you it needs to constantly change and that is definition of a “Dynamic” site.

Website are much like clothing, styles change and that influences what customers and clients think of you and how they feel you will take care of them.   Your webmaster needs to be always looking for new and improved ways to tell your story and help you to promote your business.

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The bottomline is, if you are getting all the business you expect from your website;  GREAT.  But,  if  traffic is slow and when you look at your traffic data,  you find visitors are actually making very short visits;  then I suggest that it is time to consider an update to increase your contact visits and business prospects.