The Benefits of Blogging for your Company Website

In this day and age, everybody seems to have a blog.  Whether people are posting their vacation photos or reporting the latest news, it seems the Internet is flooded with bloggers.  So a lot of companies with great products and services may ask themselves “what’s the point?”  The point is this: people are always looking for trustworthy, reliable sources of information.  The simple fact of the matter is whether you want your company to be the trusted authority in your field or your competitor.  Directly, there doesn’t seem to be a lot of money in blogging (at least for the average blogger), but when the trust is built, then people have your company’s name on their minds when it comes time to get some help.

Let’s take a look at some of the benefits of having a blog for your company.

• Keeping your customers informed – Well there’s no surprise on this one, but having ways to keep your company informed on your latest developments is always a good choice.  Blogs are great ways of showing off your skills and professional knowledge, without trying to jam it down their throats.  Every website says they’re the best.  Its companies that show that fact through discussions, tutorials, news, and interviews that will convince the skeptics.
• Increased link-backs to your website – Of course some customers will link to you website, but interesting articles are shared amongst readers, and these you can have many links from a single reader if your content is good.  Good articles can raise your authority in no time.
• Creating repeat traffic – Just like any brick and mortar storefront, repeat traffic increases the chances of potential customers to purchase your goods or services.
• Expanding to new audiences – Even though you more than likely should write about your market, there is always a chance that you may touch on issues that will attract a wide spectrum of potential customers to your articles.
• Increasing your company’s popularity – This may be the hardest objective to achieve, but for most bloggers, this is the ultimate goal.

How do you Start Blogging?

If you like the benefits, and have set up your company’s blog, you are now at the largest hurdle to overcome.  How do you start blogging?  First there are some questions you have to answer for yourself.

What am I going to blog about?

In order to find the topics for your articles you need to look at the specific fields that your company is involved with.  After identifying those, figuring out the issues that are affecting your customer demographic is very important.  People use the web to primarily find the latest news about their interests or solutions to their problems.  Writing articles with information on these subjects is a sure fire way to improve or become an authority.

Who is going to read it?

Identifying your target audience is also very important when it comes to blogging.  Writing a blog that nobody reads quickly turns into a journal.  So, you need to find out what your clients want to read about and provide it; simple as that.

What is your objective for writing your blog?

It seems like an obvious question, but the more it is asked, people sometimes realize that they are not sure about their objectives.  Be sure about your objectives.  Clearing the clutter from what you want goes a long way to figuring out what to write.  Focus provides clarity, for most people.

Where do I get my Information?

Hopefully you already have a wealth of information in your field, but if you are looking for other sources of information, these are a few suggestions.

• Look to co-workers who work in the department you are trying to get information for.
• Hire blog writers who write articles in your field.
• Offer article submission option on your blog.

The most important thing to remember is write what you know about. Even though there are thousands of blogs created every day, good content is still at a premium.  If you write they will come.  Blogs are keyword rich content, which is linked with your company’s website.  That is the number one reason why your company should have a blog.