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Monthly Archives: November 2011

Search Engine Optimization (SEO) For Beginners

SEO For BeginnersOrganic SEO is more important now more than ever for driving traffic to your website and generating leads.  The average Google user is becoming aware of the PPC (Pay-Per-Click) campaigns all around them, and thus, two thirds of the average Google users are ignoring the PPC ads at the top and heading straight for the Organic Search Results.

Not every company can afford the $500-$3000/month price tag that comes when hiring a professional SEO company.  Please keep in mind that SEO is an ongoing process, and hiring one of these companies is the way to go if you can afford it.  Just make sure to check the company out thoroughly, to see if they know what they are doing, and that they are not making any Common SEO Mistakes.

However, if for one of many possible reasons you cannot or do not want to hire a professional SEO company, this article will help you to understand the basics of SEO. Continue reading

Google Fresh Algorithm Update Makes Content Updating Important Now More Than Ever

Google FreshThis year, Google rocked the SEO world with its Panda Update, which brought local based search to the forefront amongst other important updates.  Now Google has announced that its latest algorithm update called “Fresh” will make updating websites important for top rankings.

The reason behind the fresh algorithm update is to provide the most recent webpage for a topic.  No longer will people search for an annual event and get results from 2009, but instead will get information on the latest event.  Google is always trying to bring back better results with every search query, and no longer returning old information in the top results is a great step to a better search engine. Continue reading

WordPress Permalink: How to Change the Title Attribute

WP Logo PermalinksPerforming SEO on a WordPress powered website is not without its complications. Dynamically  generated content is great for easy publishing while maintaining uniformity, but when it comes to SEO each page should be optimized separately, which can be difficult.

There are a lot of SEO WordPress plug-ins that will make it easy to configure almost everything required to perform the onsite tasks for SEO, but one thing that seems to be left by the wayside is the ability to modify the “title” attribute from “Permanent Link to (page title)” to something more optimized for your website. Continue reading

Common SEO Mistakes Still Being Made in 2011

Common SEO MistakesThere are so many websites today on the internet, with many SEO experts vying for the top ten spots in search engines like Google, Bing and Yahoo!  Even with that said, there are even more websites all over the internet with little or no SEO at all.  Still, the worst thing that happens and is constantly ruining reputations of reputable SEO companies are these self-proclaimed “SEO Experts”. These are the companies taking people’s money and doing all the wrong things as a futile attempt to provide optimization in a very competitive market.

For this reason alone, this article is written to point out the common mistakes that are often made(still in today’s web) in hopes to educate companies on what they should not see when they are paying for proper SEO. Continue reading

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