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Monthly Archives: December 2011

Website Marketing Trends for 2012

2012The year is almost at an end, and what a crazy year it has been!  Amongst the highlights are: The launch of Google+, the revamp of Facebook, search algorithms being updated left and right, and many more astonishing changes came in 2011.

Are you ready for 2012?  There are many trends emerging for 2012, with many more ideas sprouting every day.  With thousands of ideas and trends being brought to light, how can you possibly choose the right strategy?  By recognizing the trends and making sure you choose a strategy that puts you in front of your target audience, no matter when or which way the marketing winds blow.

2012 looks to be an exciting year for internet marketing, so let’s take a look at the predictions for 2012. Continue reading

Twitter Launches Brand Pages

Twitter Brand PageToday, December 8, 2011, twitter officially announced that they have launched brand pages for their popular social networking platform, just one month after Google announced the launch of their Google+ Brand Pages.

The New Brand pages have 2 new key elements:

Customizable Large Header Images

The new Brand Pages can be customized with large header images that companies can use to display their logo and tagline more prominently than under the standard format.

Top Tweet Selection

Companies/Brands may also choose to keep a specific tweet at the top of the page’s time line, and that top tweet will also auto-expand to show an embedded photo or video from Flickr, YouTube or other sources, without any action from the user.

Twitter is launching brand pages with 21 Companies/Brands: American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell , Disney, General Electric, Heineken, Hewlitt-Packard, Intel, JetBlue, Kia, McDonald’s, Nike, NYSE Euronext, Paramount Pictures, PepsiCo, Staples, Subway, and Verizon Communications Wireless.

The new design also lets brands separate their @ replies and mentions.

Joomla 2.5 Beta to be released December 20th 2011

Joomla 2.5On November 30th, 2011, Jean Marie Simonet wrote on the Joomla community blog:

“We plan to release Version 2.5 beta on or before December 20th.”

The upcoming non-beta release is scheduled to be released in January of 2012, but it looks like Joomla addicts will be able to get a taste of the new 2.5 version of the popular CMS.

The new features have not been announced, but Jean writes:

“To make this schedule, we have until December 12th to propose and test new features. “

Does this mean the developers are keeping a lid on the new enhancements (other than improved search) because they are not ready?  Or are they not exactly sure what addition will be made?  Either way, hopefully the Joomla developer team can meet their deadline so all of us Joomla enthusiasts can see for ourselves what all the fuss is about.

Think you’re ready for Joomla 2.5?  Make sure you’re prepared!

5 Reasons Why You Should Not Use a Facebook Personal Profile for Business

Facebook BusinessOn November 6, 2007 Facebook announced the launch of 100,000 pages for business called Facebook Pages.  Later the pages would be called “Fan Pages”, and eventually “Like Pages”.  However, even though this great social media breakthrough for business exists, some people still use their personal profiles as their business page.

In this article I have chosen the top 5 great arguments AGAINST using a personal Facebook profile for your business.  Hopefully, this article will help convince businesses to migrate to a Like Page  and deter other new business from using a personal profile for their business. Continue reading

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