Today, February 27, 2012, LinkedIn announced on their blog that they have finally launched a “Follow Company” button. Companies can now add the button to their websites, making it easy for users to follow a company profile straight from the company’s webpage.
With over 2 million companies in the LinkedIn network, LinkedIn expects major brands like American Express, AT&T, Starbucks, Sony, Rypple, DonorsChoose, Kiva to add the buttons to their website shortly. Rumor has it that this new button marks the first phase of a new LinkedIn follower strategy that will unveil soon. Hopefully we will not have to wait long for the new changes as long as companies have been waiting for a follow button.