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LinkedIn Finally Launches Company Follow Button

Today, February 27, 2012, LinkedIn announced on their blog that they have finally launched a “Follow Company” button.  Companies can now add the button to their websites, making it easy for users to follow a company profile straight from the company’s webpage.

With over 2 million companies in the LinkedIn network, LinkedIn expects major brands like American Express, AT&T, Starbucks, Sony, Rypple, DonorsChoose, Kiva to add the buttons to their website shortly.  Rumor has it that this new button marks the first phase of a new LinkedIn follower strategy that will unveil soon.  Hopefully we will not have to wait long for the new changes as long as companies have been waiting for a follow button.

Get the LinkedIn Company Follow Button here.

Website Marketing Trends for 2012

2012The year is almost at an end, and what a crazy year it has been!  Amongst the highlights are: The launch of Google+, the revamp of Facebook, search algorithms being updated left and right, and many more astonishing changes came in 2011.

Are you ready for 2012?  There are many trends emerging for 2012, with many more ideas sprouting every day.  With thousands of ideas and trends being brought to light, how can you possibly choose the right strategy?  By recognizing the trends and making sure you choose a strategy that puts you in front of your target audience, no matter when or which way the marketing winds blow.

2012 looks to be an exciting year for internet marketing, so let’s take a look at the predictions for 2012. Continue reading

How a Negative Post or Comment Can Help a Social Media Profile for a Business

Angry Smiley FaceAny business that engages in social media will get its fair share of angry or unhappy customers; there are many ways to handle the comments professionally, but many companies overlook the benefits of negative feedback.

Negative feedback can be turned into a satisfied customer, as long as it is handled to the customer’s satisfaction.  Let’s take a look at the positive benefits of negative comments. Continue reading

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