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Does Google find legal content spammy?

That is the ultimate question addressed in this video. Matt Cutts from Google has released a new Webmaster Help video which discusses the issue of duplicate content. This one is about duplicate content and how it relates to legal content, such as disclaimers and/or a website’s terms and conditions.

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Google Penguin 2.0 – What to Expect

Yesterday, Google’s Matt Cutts announced Google’s new algorithm plans for the months to come.  Penguin 2.0 is designed to target web spam, created with black hat techniques to dilute the results the end user would find useful.  Below is the list of topics to be covered in the next update: Continue reading

Search Engine Optimization (SEO) For Beginners

SEO For BeginnersOrganic SEO is more important now more than ever for driving traffic to your website and generating leads.  The average Google user is becoming aware of the PPC (Pay-Per-Click) campaigns all around them, and thus, two thirds of the average Google users are ignoring the PPC ads at the top and heading straight for the Organic Search Results.

Not every company can afford the $500-$3000/month price tag that comes when hiring a professional SEO company.  Please keep in mind that SEO is an ongoing process, and hiring one of these companies is the way to go if you can afford it.  Just make sure to check the company out thoroughly, to see if they know what they are doing, and that they are not making any Common SEO Mistakes.

However, if for one of many possible reasons you cannot or do not want to hire a professional SEO company, this article will help you to understand the basics of SEO. Continue reading

Google Fresh Algorithm Update Makes Content Updating Important Now More Than Ever

Google FreshThis year, Google rocked the SEO world with its Panda Update, which brought local based search to the forefront amongst other important updates.  Now Google has announced that its latest algorithm update called “Fresh” will make updating websites important for top rankings.

The reason behind the fresh algorithm update is to provide the most recent webpage for a topic.  No longer will people search for an annual event and get results from 2009, but instead will get information on the latest event.  Google is always trying to bring back better results with every search query, and no longer returning old information in the top results is a great step to a better search engine. Continue reading

WordPress Permalink: How to Change the Title Attribute

WP Logo PermalinksPerforming SEO on a WordPress powered website is not without its complications. Dynamically  generated content is great for easy publishing while maintaining uniformity, but when it comes to SEO each page should be optimized separately, which can be difficult.

There are a lot of SEO WordPress plug-ins that will make it easy to configure almost everything required to perform the onsite tasks for SEO, but one thing that seems to be left by the wayside is the ability to modify the “title” attribute from “Permanent Link to (page title)” to something more optimized for your website. Continue reading

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