Today, February 27, 2012, LinkedIn announced on their blog that they have finally launched a “Follow Company” button. Companies can now add the button to their websites, making it easy for users to follow a company profile straight from the company’s webpage.
With over 2 million companies in the LinkedIn network, LinkedIn expects major brands like American Express, AT&T, Starbucks, Sony, Rypple, DonorsChoose, Kiva to add the buttons to their website shortly. Rumor has it that this new button marks the first phase of a new LinkedIn follower strategy that will unveil soon. Hopefully we will not have to wait long for the new changes as long as companies have been waiting for a follow button.
While Facebook has grown to over 800 million users and counting, the war will continue to wage on in 2012 with many of the large technology companies like Google, Apple, and Amazon. Don’t be surprised if there never is a clear winner, because the market seems to at the moment be able to support the amount of large businesses grasping at the market share.
However, just like Google Chrome overtook Internet Explorer 8 (keep in mind that Internet Explorer dominated the browser market all through the 2000’s) at the end of November 2011, there is always a possibility for Facebook to grow even more popular and influential than the company already is. The 2012 battles include but are not limited to: Continue reading
Today, December 8, 2011, twitter officially announced that they have launched brand pages for their popular social networking platform, just one month after Google announced the launch of their Google+ Brand Pages.
The New Brand pages have 2 new key elements:
Customizable Large Header Images
The new Brand Pages can be customized with large header images that companies can use to display their logo and tagline more prominently than under the standard format.
Top Tweet Selection
Companies/Brands may also choose to keep a specific tweet at the top of the page’s time line, and that top tweet will also auto-expand to show an embedded photo or video from Flickr, YouTube or other sources, without any action from the user.
Twitter is launching brand pages with 21 Companies/Brands: American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell , Disney, General Electric, Heineken, Hewlitt-Packard, Intel, JetBlue, Kia, McDonald’s, Nike, NYSE Euronext, Paramount Pictures, PepsiCo, Staples, Subway, and Verizon Communications Wireless.
The new design also lets brands separate their @ replies and mentions.
On November 6, 2007 Facebook announced the launch of 100,000 pages for business called Facebook Pages. Later the pages would be called “Fan Pages”, and eventually “Like Pages”. However, even though this great social media breakthrough for business exists, some people still use their personal profiles as their business page.
In this article I have chosen the top 5 great arguments AGAINST using a personal Facebook profile for your business. Hopefully, this article will help convince businesses to migrate to a Like Page and deter other new business from using a personal profile for their business. Continue reading